Search Engine Marketing (SEM) For Traffic
Search marketing is the process of generating sales and/or capturing leads from potential customers via the search engines
The usual way to achieve this is by getting your website as high up in the Google rankings as possible for your identified keyword phrases.
More and more people are turning away from the traditional information resources of the Yellow Pages and Phone Book and instead rely on the internet. Now, more than ever, it is vital that your website appears on the first page of Google for your chosen keywords.
To pay or not to pay
OK, you know you need to get to the top of Google, but how is that done?
Well, there are 2 options:
- You website and its content are optimised to rank well in Google for your chosen keywords
- Your site appears in Google’s organic listings
- This approach will take time to achieve results but is very cost effective
- These are the ads that show up on the right hand side of the Google search results
- They appear when triggered by certain keywords and phrases
- You only pay when someone clicks on your ad and is taken to your website
- You can set you own budget and appear instantly
Get in touch to see what 8020 can do for your business today.
